Of the five options that we have discussed so far, there is none that can be discarded so radical as to situations that we face. Depends of the situation we can choose one or the other in a timely manner, but if we talk in general terms, the only really viable is the win / win, because we live in a world interpedependiente, we live in world filled with people with whom we interact daily, but we maintain a relationship in which both parties are winners, this relationship will target the break. In situations
lose / win, there is a glaring example to help understand the general idea that there is no other choice but to win / win. If, for example, you have a company that he urgently needed material and knows that there is only one supplier who can supply it and see that this is advantage of their need in this situation to make a lot more money than usual at your expense, then you will feel fatal and will not want to repurchase at the supplier the next time and surely will do everything possible so that the next time do not have to dependent on one supplier, like that, that takes advantage of its emergency department. Thus the supplier will be happy for your position I win, you lose, but the real situation is that a client will have lost, and the final two will be lost.
The choice win / win seems very idealistic, but it alone can lead to a satisfactory conclusion for both parties and that the relationship be extended and fruitful. Thus we conclude that the final solution is "win / win or no deal."
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